The project began with a vision to enhance the aesthetics and user experience of the company's existing website. I was contracted to oversee a complete redesign, implementing a clean, sleek, and minimalist approach. The client prioritized showcasing imagery from their previous projects, and I carefully integrated these elements into the design. Using Figma, I developed a modern and engaging layout that adhered to the client's branding guidelines and content strategy. The final design was structured dynamically to highlight the brand’s quality, captivate users, and optimize conversion rates.